Why B2B Wholesale Distributors Prefer Native Mobile Apps over Desktop
modified on May 15, 2024 By Yana Persky
What You Will Learn
- In this article, you will learn why B2B wholesale distributors are increasingly opting for native mobile apps over traditional desktop and mobile-responsive websites.
- You will discover the benefits of native mobile apps, such as improved accessibility, speed, checkout optimization, better brand visibility.
- Understand why a dedicated mobile app has become a must-have for B2B companies looking to stay competitive in the market.
- You will gain insights into the key features that make native apps more effective than web-based solutions for B2B eCommerce.
Benefits of B2B Native Mobile Apps:
- Accessibility
- Speed
- Checkout Optimization
- Built-in mobile features
- Brand reputation
Back in 2017, CPG brands and wholesale distributors kept asking if their company should invest in a native mobile B2B eCommerce app if they have a web app and mobile-responsive web ordering.
Four years later, we are witnessing more and more FMCG manufacturers and wholesale distributors making aggressive inroads into native B2B eCommerce mobile apps. Having a strong, reliable, native mobile B2B eCommerce app is no longer a choice, but a requirement that allows B2B buyers not only to place orders whenever they like, but to facilitate direct communication with their suppliers.
Pro Tip: Focus on Speed and Convenience: Ensure your native app is optimized for fast load times and a quick, efficient checkout process. This reduces friction and improves user satisfaction.
Our internal analysis shows that over 53% of B2B eCommerce transactions flow through native mobile app and we anticipate this to grow further due to the increased interest for native mobile B2B ecommerce app coming from our customers.
Source: Pepperi 2021
Platform-wise, Android leads over iOS with over 60% of native B2B ecommerce apps running on Android. It is not surprising, as more B2B buyers use Android as the OS for their devices – and there is a greater variety of Android devices to choose from.
Pro Tip: Use Push Notifications Wisely: Leverage push notifications to engage customers with personalized offers, promotions, and reminders, boosting retention rates.
Source: Pepperi 2021
B2B companies that use Pepperi B2B eCommerce app have a 93% repeat user rate. Our data is very much in line with other reports that state 90% of B2B buyers were willing to buy again from a vendor that provides a superior mobile experience.
Why native mobile apps are a clear favorite of B2B wholesale distributors
In a nutshell, these apps optimize the entire buyer experience from product discovery to delivery and make the whole ordering process simpler and more productive. However, there are more reasons why native B2B eCommerce apps are chosen over websites and mobile-responsive websites.
Pro Tip: Emphasize Mobility: Your B2B buyers are often on the go. Make sure your app offers the flexibility to order, check stock, and manage accounts in the field, warehouse, or store.
Accessibility
A study by Boston Consulting Group (BCG) reveals that mobile plays a significant role in B2B purchases for 60% of buyers. B2B buyers are not always behind their desk, on the contrary, many are out in the field, warehouse or checking stock in a store. Having a native private-label mobile app will empower B2B brands to not only replenish orders and have access to products, account information and order history on the go but also to promote your branded app and encourage buyers to make use of it.
Speed
Mobile apps are 1.5 times faster than websites. Mobile apps store user’s data settings locally on the phone, whereas Web apps download the data from servers. Web ordering sometimes takes longer than 3 seconds in load time which is very annoying if you have large orders.
Pro Tip: Prioritize App Store Presence: Don’t underestimate the value of visibility in app stores. Having your app available on platforms like Google Play and the App Store increases your brand’s exposure and credibility.
Checkout Optimization
Mobile apps are optimized for fast checkouts which can occur in a matter of seconds. The same process for a website visitor can take minutes from finding the relevant product, adding it to their cart, entering payment and shipping information. On average, the conversion rate for mobile apps is 130% higher.
A study from Boston Consulting Group further strengthens the fact that mobile apps speed up time to purchase by 20% and generate higher levels of customer engagement and loyalty. Adobe surveyed IT decision-makers and discovered that customer loyalty was selected as a primary use of B2B app by 63% of B2B eCommerce companies.
Built-in mobile features
Native mobile apps provide better buyer experience and increase conversion rates by leveraging many native device features, including calendar, cameras, geolocation, push notifications and barcode scanning. Push notifications with an average open rate of 90% offer a lot of scope to send personalized messages, promotions and loyalty rewards directly to customers and allow B2B businesses to stay in touch with B2B buyers 24/7.
Pro Tip: Consider Customer Feedback: Encourage and utilize customer reviews within your app. Positive feedback can enhance your reputation and help you attract new buyers.
Brand reputation
One of the other reasons B2B brands and wholesale distributors are choosing mobile apps is because they want to have their business presence in the app store. A B2B eCommerce mobile app has a larger reach and greater visibility than an ordinary website, and having their own messaging, promotions and customer reviews strengthens a brand position in the market.
Best performing B2B brands and wholesale distributors recognize desktop cannot support the entire customer journey, and if they don’t prioritize a B2B eCommerce app they will be missing a clear opportunity. The only way for a B2B brand to stand out in a competitive marketplace is to provide a true mobility solution for their B2B buyers.
Contact us to learn more about Pepperi’s self-service add-on that allows you to create your own private label app for both app stores (Google Play & App Store).
Key Takeaways
- With 60% of B2B buyers using mobile devices for purchases, native apps provide easy access to product catalogs, order history, and account details anytime, anywhere.
- Native mobile apps are 1.5 times faster than websites, offering a smoother user experience by storing data locally, which is crucial for large orders and quick decision-making.
- Native apps simplify the checkout process, reducing time to purchase and increasing conversion rates by 130% compared to web-based solutions.
- Native apps utilize built-in features such as geolocation, push notifications, and barcode scanning, improving customer engagement and enabling personalized marketing.
- Having a mobile app increases brand visibility on app stores, boosting customer trust and loyalty through direct communication, promotions, and reviews.
- With a 93% repeat user rate, native apps foster stronger customer loyalty by providing a streamlined, branded experience
Sign up to our newsletter
